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your point of difference is you


How many times have you been asked that famous question – What is your point of difference?


Wikipedia says, “Point of difference refers to the factors of products or services that establish differentiation.”


I don’t buy into this traditional view! Products or services are generally easily replicated. If you have the time, money and inclination to replicate the product or service that a competitor is offering. Where there’s a will, there’s a way!


The reality is, the traditional view (as per Wikipedia’s definition) of your ‘point of difference’ can be replicated.


What can’t be replicated is YOU!


For my business, I am very comfortable saying that my point of difference is ME!


There is nobody that has the same experience or perspective on my experience as I do, or that facilitates teams the way I do.


There is nobody that has the same perspective on information as I do, or that has the same thoughts about how to get groups of people working together as a team as I do.


Nobody reads people and behaviours the way I do, or develops and maintains relationships the way I do.


This is not being egotistical. It is simply saying I am unique. Every single person on the planet is unique.


Does that then mean, the question of ‘what is your point of difference?’ is now a rhetorical question?


Don’t strive for originality, just be yourself!


Are you frustrated by politics and confusion in your workplace, is there low morale and productivity, or is your business experiencing unwanted turnover and hiring costs? Call me on +61 417 191 409 or email me at brendan@brendanrogers.com.au, and let's have a chat!