After 20+ years in the corporate sector working for companies like Sony, 3M, Canon, Computer Sciences Corporation and Dell, Peter wanted a change. He had experienced a number of mistakes that small, medium and large businesses make when trying to accelerate their sales results. So, he set himself the task to develop and offer solutions to remedy these mistakes.
Peter has developed a structured Sales & Marketing productivity framework to help your sales and marketing resources work together more effectively. This approach drives sales revenue growth, enhances your customer experience and lifts employee engagement.
Peter is the author of two books: The One Team Method – How to Boost Big Business & Smarketing™ – Sell Smarter, Not Harder. He is a Non-Executive Director sitting on several company advisory boards and is a graduate from the Macquarie Graduate School of Management and Australian Institute of Company Directors.
The focus of our conversation is Smarketing™ – how sales and marketing must collaborate and work as a team to achieve success.